Instagram launched almost a decade ago, in 2010. Feel old yet? I do! If you are on Instagram, you know that a growing number of celebrities, fitness gurus, fashion bloggers, interior designers, authors, and more have turned to the photo-centric social network and build a bussiness out of it.
Once established on Instagram, many of these users who have large numbers of followers branch out with branded content, product lines, podcasts or books. Basically, Instagram influencers are people who document their lives through beautiful photography and get paid by well-known brands to do it!
At the heart of this industry is a simple premise: people can turn their popularity into profit. Sometimes, a lot of profit. The most highly-paid influencers such as Kylie Jenner can make more than 2,700 USD per post. Influencers with four to 20 million followers typically make a cool 17,500 USD every time they upload a sponsored post. But, even if you have fewer followers such as 30K and have a strong engagement rate you can earn up to $350 USD per post.
Sources: CNN Bussiness, Elise Drama, Alex Tooby