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Our Vision In a Nutshell

Using state-of-the-art technology and social channels to bring complex scientific knowledge closer to the general public.

Videos

Scientific knowledge is broken down into engaging bits of content merged together in a video format. Using the available resources and technology we produce high quality video content.

Facts Database

A database indexing important facts throughout the history. Each fact is associated with its scientific sources. This helps against fake news and false information.

Illustrative Articles

Reinventing web articles with illustrations that explain difficult scientific concepts.

Social Presence

The key to bringing scientific knowledge closer to the public is a strong presence on social media. Facebook, Instagram, YouTube are only some of the channels where our presence is strong.

Videos

Producing videos of high quality is our strongest skill. The key to the quality is a close collaboration of the team of researchers and artists such as video editors, illustrators and designers. We have a strong reviewing and iterative process which in the end is paid off by the high quality.

Facts Database

Knowledge is stored and represented as simple factoids which have both the visual image and the text to let the public know about relevant facts with credible sources. All the facts are stored and indexed in the so-called Facts Database. Facts can be queried based on sources, year or category. They can be easily shared in social media as well.

Illustrative Articles

The figure on the left was created for an editorial article with the title: How big would an atom be, if its nucleus was the size of a football? The figure illustrates the topic so well that no further explanation is needed. This is achieved through a close collaboration of illustrators in our team with authors and scientists.

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